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Objectives
The 2010-2020 decade will see a revolution in the video distribution and content delivery market, including the introduction of new video contents, the emergence of new system architectures and changes in consumption habits.
The project will evaluate how the evolution of the video distribution and content delivery sector impacts satellite networks and will assess how the satellite should adapt to and benefit from this new environment. Based on a market analysis and value chain models, a technology development roadmap will be defined in order to maximize the European/Canadian industry assets in the sector of video distribution and content delivery.
Challenges
Identify the satellite leading edges in order to maintain its competitiveness for future services offering but also consider hybrid satellite-terrestrial offering.
Anticipate the technical requirements of the next generation of video distribution and content delivery services in order to derive future satellite systems architectures and technologies to be developed.
Plan
The project has been divided in five work packages. In WP1 “Video distribution and content delivery market analysis” and WP2 “Value chain evolution and economic aspects” will provide a selection of future video distribution and content delivery scenarios. Six months after the kick-off, the most pertinent scenarios will be presented and reviewed during the Service Scenario Review.
Based on the requirements defined in WP3 “Technical requirements”, a detailed analysis of potential future satellite systems will be carried out in WP4 “Satellite system architectures analysis”. The outcomes of WP3 and WP4 will be presented during the System Design Review at T0+12 months.
WP5 “Key technologies analysis and recommendations” will conclude the study by producing a technology development roadmap and recommendation for future work.
Current Status
The final review meeting has been successfully held in September 2014 and the project is completed.
Based on a thorough analysis of the video distribution and content delivery market in terms of emerging technologies, modification of consumption habits and evolution of the value chain, three relevant future services scenarios have been characterized to strengthen the satellite positioning:
– Push on-demand content provision
– Hybrid on-demand content provision
– Premium quality broadcasting
A strong position as the distributor of premium quality content and building partnerships for hybrid broadcast/broadband delivery are key assets to adapt to the future video distribution market.
These service scenarios have been characterized both economically and technically and translated in mission requirements.
A detailed architectural design has been carried out for two systems providing service over Europe:
– A three-satellite system, compliant with the requirements derived from 2020 projections in terms of video consumption
– A single satellite system offering the same coverage for a smaller initial investment, but with limited capacity
The Seduce study has demonstrated the feasibility of a satellite system designed for linear and non-linear TV usages forecasted to 2020.The required capacity can be achieved in particular though frequency re-use and usage of Ka-band. Repeater equipment not available yet has been identified, requiring either to be developed or adapted to the frequency range.
